15 January 2024 10:45
Awesome place! Got matching custom engagement rings from these guys. Great experience - still go back to get the rings cleaned for free:)
05 January 2024 20:34
Purchased an engagement ring and a wedding ring for the wife, 5 years ago. She loved it on first sight. Service was great and very professional. Would highly recommend to anyone looking for a special ring.
13 November 2023 13:05
Very helpful throughout the entire process from engagement ring to wedding bands. Friendly, knowledgeable, and experienced
29 October 2023 6:59
Best place to shop for all your Dimond needs, made three purchases from Dimond for less and received great service, not only at the time of purchase but for regular cleaning and maintenance as well. I highly recommend.
10 October 2023 19:45
We couldn't be happier with the custom wedding bands Alex created for us. They're not just rings; they're works of art that symbolize our love. Alex's craftsmanship and dedication to perfection truly shine through in his work. We wholeheartedly recommend him to anyone seeking unique and beautifully crafted jewelry. "
03 October 2023 23:40
My fiance purchased my beautiful engagement ring with Andreas 2 years ago so naturally we had to come back and purchase our wedding bands with him too. Andreas was nothing short of professional and extremely helpful and patient. He helped us pick the perfect bands and we are utterly grateful for the pleasant experience he and diamonds for less have provided us with. Thank you so much for everything Andreas!
24 September 2023 6:16
Best customer service ever from beginning to end. I don’t know why anyone would look anywhere else. Guaranteed satisfaction. We have referred numerous people since and everyone is extremely happy with the end result. Their diamonds are spectacular!
18 August 2023 11:08
A huge thank you to Kevin who helped me choose my wedding band set. Kevin was extremely knowledgeable and informative which helped me feel at ease buying my rings. He answered all my questions and I didn't feel any pressure to buy straight away. The rings were ready in two weeks and I love them- they're so dazzling. The lifetime cleaning and maintenance service is something I hope to make use of in the future.

Lastly, I appreciated Kevin's help in producing documents for the rings needed by my insurance company. Now they're fully covered, I'm very happy and hope to purchase my anniversary bands in the future from Diamond For Less!
17 August 2023 11:08
I received my rings from Diamonds for Less 10 years ago. From the beginning this company has been amazing. In total I have 4 rings now from them. I never take them off and it has stayed intact and stunning. One 5 years ago my ring needed a minor repair to the prong. It was fixed immediately and without an appointment. Today I’m here 10 years later having another minor repair and cleaning done. The service is incredible. I’m so happy to have a husband who made the initial decision to purchase from here all that time ago.
09 February 2023 7:52
I Recently worked w Alex to find the perfect engagement ring! He made the entire experience from start to finish effortless, stress free and very much enjoyable. The family atmosphere throughout my visits was very much present, and calming. They made me feel very comfortable and welcome. I’d recommend Alex and Diamonds for Less without hesitation.
Thank you again!
24 January 2023 16:10
These guys are professionals. Andreas took the time to sit down and custom design what we were looking for. He provided his expert opinion and experience. He even accommodated drastic changes after the order was placed. Everything was done in a no pressure atmosphere which was great. Highly recommended.
19 January 2023 19:54
Great service! Alex was very friendly and informative. Highly recommend DFL if you're looking for great diamonds and great prices!
16 January 2023 8:02
Found DFL through an online search and wasn't quite sure what to expect but they definitely lived up to their high rating. Armen was very knowledgeable and took the time to show me a variety of choices until something was chosen. He was very approachable, friendly and did not give off the aggressive and/or desperate salesman vibe that one usually comes across in high valued products.

Their type IIa lab grown diamonds seemed more brilliant and sparkling than the types their competitors had and the warranty and annual cleaning service was just the cherry on top, highly recommended!
15 January 2023 4:09
This was our first time at Diamonds For Less and the experience was phenomenal. The staff were friendly and courteous and catered to all our needs. The prices are exceptional and we will never go to a retail store again for diamonds.
31 December 2022 11:00
BY FAR THE ONLY JEWELER I TRUST IN THE INDUSTRY. I HAVE BEEN DEALING WITH SERKO @ DFL FOR 20+ YEARS!
SERKO & HIS TEAM HAVE TREATED ME, & ANY REFERRALS LIKE FAMILY WITHOUT HESITATION. THEY PROVIDE HIGH QUALITY PRODUCTS AT REASONABLE PRICE POINTS & BRING DREAMS/IDEAS TO LIFE!
THE BEST IN THE GAME 100%
17 December 2022 11:42
After visiting tons of places for an engagement ring for my girlfriend, i visited DFL and immediately knew I was at the right place. Andreas was extremely thorough with the ring selection process and provided me with all the information needed to make my decision. The ring was exactly what I had imagined and my girlfriend loved the ring. I would definitely recommend people to visit DFL before making their decision because you won’t get a better value for your budget anywhere else in Toronto.

Thank you Andreas and DFL team for making this such an easy process and making our engagement story a success.
10 December 2022 7:39
I had been stressing about getting the perfect ring for my fiancé and Alex couldn’t have been any more helpful. He walked me through each step and handled my 1000 questions very professionally. Always able to give me an answer and a solution to each question. Thank you for all your help and I’m so happy with how the ring turned out!
27 November 2022 19:22
Serko helped us find a gorgeous d-colour diamond. He was quick to answer all our questions, patient while we tried multiple diamonds and happy to explain every detail. We received no pressure and returned a month later to purchase. It's no surprise they've been in business for decades. My fiancée adores her ring. Thank you Serko!
08 November 2022 1:42
Alex and the team at diamonds for less were amazing through the entire process of shopping for an engagement ring for my now fiancé. They helped me source the most perfect stone within my budget and we’re never pushy at any time. Alex listened to all my instructions to a tee and as a result my fiancé is over the moon with her ring. I would highly recommend diamonds for less for all your jewelry needs!
02 November 2022 2:27
Diamonds for less is awesome! Their rings are beautiful, great quality and the service is always impeccable.
03 October 2022 22:40
Armen was an absolute pleasure to work with during the entire process of purchasing my engagement ring. He was extremely professional and very knowledgeable. The service and buying experience was one of the best I have ever had. Highly recommend for any of your jewelry needs.
01 October 2022 0:58
I went to see DML for an engagement ring for my now fiance. Serko was great in giving my advice on the diamond and the setting it would look good in. I was provided all the documents regarding the diamond and the ring- including the appraisal document. I was very happy with the service.

Update: I got another ring done from them as well. I received a good value for buck on it too!
27 September 2022 21:46
Kevin was amazing at guiding us through the process of picking out the ring. We were very impressed with his knowledge, experience and professionalism. Can't get over how beautiful the ring turned out!
24 September 2022 19:34
You can tell the difference when people care about their work, it comes out in all aspects of what they do. Thank you to the entire team for the outstanding product, quality and service and of course, for always taking the time to walk me through the process and answer all my questions. I have bought many items here over the years for some of life’s most special occasions because I trust the work they do and they have such great product and selection. I like to go back here to polish my rings, because they they always give back my ring with a little extra sparkle and the people are so friendly.
23 August 2022 9:50
My experience at Diamonds for Less was wonderful. Serko was professional and friendly and made us feel at ease with making such an important purchase of an engagement ring. I picked my ring and it was ready in less than 5 days ans. Wey happy with it. I would highly recommend shopping here and will go back for the wedding bands.
06 August 2022 16:16
They were super helpful and quick with their services. I needed my ring resized they were able to do this is a couple of days.
19 July 2022 5:47
Great customer service! From the moment I walked into the office I felt welcomed. I did not feel pressured to purchase anything. Serko spent the time with me to choose the right setting for my ring and I am so happy with the end result.

If anyone is looking for jewelry……this is the place!

Thank you Diamonds for Less!
15 July 2022 3:59
We picked up our rings today. They are amazing and stunning! 100% satisfaction! And the sizes are perfectly fit! Me and my finance so happy! Thank you Armen
14 April 2022 18:28
Great service and product! Alex was very helpful to choose the ring I love. Definitely would come back and recommend for family and friends.
05 April 2022 21:06
Kevin is the man! Excellent attentive service! Could not ask for more. I love the ring so much so does my fiancée! Only buy your diamonds here, 5 Star Service all the way! Great selection of GIA graded diamonds.
26 March 2022 19:12
I can't thank Andreas enough for searching high and low, and going out of his way to get us the perfect Diamond that suited our needs! He was always available to answer our questions and he truly puts the customer's needs and wants first! Diamonds For Less were exceptional at making our engagement process magical! Thank You Diamonds For Less for the great customer service! I highly recommend this business to anyone that is looking for extraordinary diamonds!
18 March 2022 21:05
The staff and customer service at Diamonds for Less are exceptional. I can’t thank Andreas enough for going out of his way to find the best diamond for us. I truly feel that he prioritized our happiness and satisfaction. Throughout this whole process he was very patient and understanding, and searched high and low to find a diamond that fit our needs and budget. The ring is absolutely gorgeous and I can’t stop staring at! I highly recommend shopping here for any of your diamond needs. Thank you, Diamonds for Less!
12 March 2022 22:25
Exceptional experience. Walked in off the street and Serko help me design a mens diamond ring. His knowledge, experience and customer experience and service is 5 Stars.
I ordered the ring and the finished product was absolutely stunning and amazing. The outcome was spectacular. No one can touch his pricing.
Don’t waste your time shopping around like I did go directly to Diamonds for less on Shuter street Toronto. His office and diamond products are the highest quality. You wouldn’t be disappointed.
09 March 2022 4:17
I am in so love with my engagement ring from Diamonds For Less! There was such an amazing selection of engagement rings at Diamonds For Less. Can't stop admiring my ring on my hand. I will be returning to get my wedding band. Would definitely recommend!:)
21 January 2022 5:57
Just got my engagement ring. It’s just stunning. Andres is really nice and helpful. He helped us get the finest option within our budget. Highly recommended.  If I ever want to buy a diamond again, I will definitely come back here.
08 January 2022 17:48
Andreas was hugely helpful, even encouraging I do more research and return when I feel more prepared, rather than pressure me into making a decision I wasn't sure about. I couldn't be happier with my purchase.
03 January 2022 20:58
Buying an engagement ring from Diamonds for Less was such a great experience. Very highly recommended! I met with Kevin and he explained to me what I needed to know about diamonds, showed me some options, and helped me find the right ring. I had a 2nd appointment after meeting with Kevin and I was back to buy a ring from him within an hour.

He got the ring ready on the spot.this was such a surprise, and a huge convenience.

My advice.go meet with Kevin at Diamonds For Less, you won't be disappointed!

Kevin, thank you for helping me out, and I'll definitely be back for wedding bands!
23 December 2021 1:07
Definitely RECOMMEND. Aramni is a great individual and fantastic person. Great communication- Honest and reliable - consider my budget and worked around it. Definitely visit diamonds for less. They will take care of you. I will come visit again for any other jewelry inquires.

Thanks again see you again
21 December 2021 6:14
Best place to shop for Diamonds.
Explains you everything you need to look while buying a Diamond.
Good dealing and vast range from basic to high end.
14 December 2021 16:08
After spending months searching for the perfect ring I found this place by accident and I'm so glad I did! Andreas helped my dreams come true and worked within my budget to give me a STUNNING and unique ring! Thank you so much, Everytime it sparkles in the sun I am grateful for his help
12 December 2021 19:48
Outstanding expertise from start to finish. Alex listened to what I wanted and guided me through the process. I can't recommend them enough +
11 December 2021 17:40
The team here are experienced, professional, and courteous to your discretion, needs and wants. They go the extra mile every time. Andreas made sure that I got exactly what I wanted and all within a reasonable timeline, and an EXTREMELY reasonable price. I'm not sure I'll ever step foot into any other diamond place ever again. Customer for life in me.
30 November 2021 15:47
An absolute pleasure on dealing with Diamonds for Less. Alex was an absolute gentleman and walked me through the whole thing. He took his time in answering all my questions and concerns. The same ring that I ended up purchasing was more than double at the competitors. Stay away from the big box chains for jewelry and shop local with Alex and his team. Alex, sincerely thank you for your help and guidance through this engagement ring process! I will definitely be coming back as will my friends and family for our jewelry needs going forward.
29 November 2021 10:44
My husband and I had such a lovely experience with Andreas! He was able to work within our budget and vision and make a beautiful engagement ring and wedding band that we absolutely love. We tried so many places in Toronto that advertised "working within your budget" but had disappointing experiences. Andreas was able to give us exactly the ring we were looking for, and has since been helpful with cleaning and maintenance as well. I get complements on my ring and wedding band all the time! 100% would recommend.
27 November 2021 7:41
Went in prepared for a hard nosed negotiation.fully prepared with countless hours of research. Did not need any of that!
A wonderful experience, from start to end, years of expertise showed, provided my fiancée with a wonderful engagement ring, at a very fair price. Have already referred a friend:) A+
Will see Kevin for our wedding rings next!
21 November 2021 23:09
Alex was very knowledgeable and helped me come to a decision quickly on what I was looking for. Highly recommended!
21 November 2021 5:20
Kevin helped me choose a ring that met all my requirements, and on budget. Excellent, professional, and speedy service. Easy five stars!
12 November 2021 16:06
Hands down best jeweler I have been to, got my wife's engagement ring here. They made it way better than I had imagined. SHE LOVED IT! Also got our engagement bands and can't stop getting complements. Pictures don't do justice
Good jobs guys you guys deserve it
27 October 2021 6:08
The staff are extremely knowledgeable and catered to my every need. I was able to create the ring of my fiancé's dreams, she was thrilled with my choice. A professional, 5 star experience all around.
11 October 2021 1:13
We did research on lot of retailers and have zeroed down on Diamond for Less based on the reviews. Mr. Kevin guided us through every single detail and he was able to come up with the best outcome based on our budget and my custom design. It was really a wonderful experience where we were provided information on the corresponding facts involved in selecting a diamond and not just the design. I highly recommend this place for its valuable customer experience and information.
07 February 2019 12:46
The store is really awesome and the staff are very accommodating with a Amazon deals on any jewelry. I love these guys because you can design your own to whatever specs you are looking for.

Amazing place!
05 February 2019 19:23
Diamonds for less is the go to for quality diamonds! We have purchased 3 rings from Alex this past year and each time the process was seamless. Excellent customer service! Quality diamonds! Conveniently located! I will only purchase from Alex moving forward and refer this company to anyone interested in diamonds.
07 January 2019 7:02
Alex helped me pick out the engagement ring and wedding bands - super relaxed atmosphere, not rushed or pushed in any way to purchase something that I didn’t want my fiancé to have, knowledgeable expert and was to provide me with technical details, style, trends, etc. Made the process so easy, and continues to provide exceptional service post-wedding!

Recommend 10/10. Thanks, Alex!
31 December 2018 4:18
Serko and team delivered an exceptional experience truly deserving of +5 stars (a rating not given lightly). Purchasing an engagement ring can be nerve-racking. Serko’s expertise and experience gave me full confidence in my purchase and ring selection. I can attest to DFL’s reputation for customer service and unrivaled value. I’d highly recommend DFL for diamond-related jewellery and will be referring friends and family.
25 December 2018 7:12
I cannot say enough good things about our experience.
My fiance and I went last week to pick out a ring- we were then introduced to Kevin who made us feel at ease right away. Kevin and I discussed roughly what I was looking for and he was able to help me narrow down my choices very quickly (they have SO much to choose from!). We then tailored my dream design to our budget and were immediately whisked off to have the ring set and sized. The finished product took my breath away- truly my dream ring and UNDER my budget:) we couldn't be happier with the ring, experience, and care we received (a lifetime of free cleaning and sizing and maintenance doesnt hurt either!)

I will continue to reccomend Diamonds for Less to anyone I can.

Thank you so much!
Hannah
18 December 2018 8:47
I recently purschased an engagement ring along with wedding band from Alex at Diamonds for Less. Due to my work, I was unable to have phone contact with Alex but he went out of his way to quickly and thoroughly assist me while using email and text. He worked with me to stay within my budget but also ensured that I was extrememly happy with what I chose. The customer service from Alex was literally second to none, he even made sure I received the rings 1200km away in 48hrs. For any and all jewelry purchases, all of my friends and family will go no where else other than them simply based off of the experience I have had!
25 November 2018 18:34
This is simply the most amazing place! I get stopped at least 3 times a week by people complimenting my gorgeous ring.and I take that time to make sure they know to go here! You guys are so professional.yet so kind & friendly. I'm excited any chance I have to rave about this place. Spectacular work.the most stunning designs and selection.these are guaranteed high quality and exclusive diamonds.they put together the ring of my dreams based solely on hearing about what I liked from my husband. You made my engagement complete.my husband and I love referring you to our friends and family!
02 November 2018 19:24
I am extremely impressed with the level of service knowledge and product that the staff at Dimonds For Less has.
I was looking for that special something for a family member and Andreas put our mind at ease and was able to work with us within our budget. He made us feel very comfortable with the process and explained each step that's involved and also answered all of our questions. Not only is everyone they're very knowledgeable and professional, but you get a very high level of service that I have never seen at any other diamond store. They have Superior product and and a huge inventory for every style and budget. I have referred some of my friends to them as well and they were extremely satisfied.
I would strongly encourage anyone looking to get Anything Dimond related to give this place a visit. You will not be disappointed and they will exceed your expectations and guarantee a positive customer experience.
26 October 2018 0:13
My diamond is beautiful still after 7 years. I like that I Can service it annually with confidence and trust. They are a family run business and I feel that I can trust them with one of my most costly possessions.
20 October 2018 5:11
Amazing service. They don't stop at just selling you a product. They take care of you making you want to be a return customer of this amazing establishment for years to come!
13 September 2018 22:43
I have been using Diamonds For Less for 20 years. I have been there many times and for different pieces for them to design for me. Regardless of who I have dealt with, they have always been professional and stood by their products and service. They are always happy to see me when I return for a ring cleaning. I cannot say enough good things about them! Fantastic place to go for diamonds.
31 August 2018 15:15
Such incredible service! Defiantly worth the travel for four hours and continue to travel here. The family owned behsiness makes it feel very welmcoming. I feel I am getting an honest opinion and the best quality nothing less. I always get compliments of my ring that’s because of the flawless quality and customization that has been put into it. Thank you all again!
31 August 2018 3:49
Just got back from a ring clean and everyone is SO friendly! I love going in there and I especially love my engagement ring! Thank you so much for all the ring cleans that I do! And for always being so warm and friendly! So happy my husband picked out my engagement ring from you guys!
24 August 2018 4:28
Couldn’t be any happier with the service I recieved and the quality/beauty of my engagement ring that I got at Diamonds For Less. Alex went above and beyond to ensure I was happy with my ring. I gave him quite a short timeline to have my ring completed and they got it done.even earlier! I’ve been had the ring for less than a week and have gotten NUMEROUS compliments. Thanks Alex!
15 August 2018 20:49
I picked out a beautiful engagement ring within an hour of visiting this jewelry store. Their service, product, and team is exceptional and I had a warm & pleasant experience being there. While I don't plan to have several fiancees and continue buying engagement rings, I will certainly continue buying diamonds from this store for the rest of my life. Thanks Diamonds For Less
10 August 2018 23:06
I've been going to Diamonds for Less the last few years with friends and family who've been looking for engagement rings. We've been really happy with the service and the rings! We've worked with both Andreas and Armen and both are very thorough and patient with explaining the specs and going through the design process. I would definitely recommend them, they always help us find the best stone for our money without pressuring us to spend more than we want to.
10 August 2018 0:59
Excellent experience dealing with Alex at Diamonds for Less, very responsive to emails, worked within my budget, all in all a great guy and I got a very nice ring and an excellent price. BTW - All these positive reviews are REAL as I reached out to a couple of the reviewers prior to my purchase to confirm!
31 July 2018 4:38
I have purchased a few items from Diamonds for Less, they have great selection, unbeatable pricing and I always get treated with the highest level of service. I have recommended them to several friends whom have had the same experience as well. They are very honest, have been in the business for a very long time and you always get more value then what you pay for.
17 July 2018 21:55
Awesome Experience! Thank you for helping our family pick out the perfect engagement ring. We are so happy with the ring. It was an absolute pleasure dealing with Serko. Thank you for not rushing us, and your advice and patience was greatly appreciated. We will definitely recommend you guys!
13 July 2018 7:52
I have had the pleasure of dealing with Kevin at Diamonds For Less for over 20 years. They were originally referred by my client, Canadian Jeweller's Association. My experience with them has always been excellent and they always exceed expectations. Recently, i ordered a diamond and emerald ring that I had seen at a very popular jewellery store with an extremely tight deadline. Kevin not only delivered on time but he delivered a much better ring with 14 ct gold versus 10 ct gold and diamonds and emeralds of much higher quality at a better price. I will continue to use Diamonds For Less in the future and I have told all my friends and colleagues about them. Thanks Kevin and Diamonds For Less for 20 years of great dependable service and value!
05 July 2018 1:36
An extremely friendly and helpful staff. Not pushy at all. Simply asked what I was looking for and was able to immediately find exactly what I wanted within my price range. After researching and trying so many places nobody could even come close to their amazing prices.
18 June 2018 4:03
Great service!
As a returning customer, I highly recommend Diamonds for Less. Whether purchasing jewelry or needing repairs, I have always found the service friendly, fast, and professional!
10 June 2018 19:24
I’ve heard it said that there’s quality, price and speed and you get to pick two. Here you get all three. Really a great place when you need diamonds. Bought my wife’s engagement ring and wedding band here. Best decision. Saved thousands off the high end stores. And I’m a big fan of saving money. Lol

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